Professional hair products

MaxCare

Our exclusive product line

MaxCare is MaxG's proprietary brand, born from our experience to offer professional and personalized hair care. Unlike traditional maintenance products, our innovative formulas are designed with a cosmeceutical approach: high concentrations of active ingredients and molecular technologies designed to penetrate deeply and restructure the hair fiber where it is most damaged, guaranteeing visible results while always respecting the natural beauty of your hair.

MaxCare: our exclusive HairCare line

Shampoos and Conditioners – For every hair type, from gentle cleansing to specific needs

Intensive masks and treatments – To nourish, repair and regenerate stressed or treated hair

Nourishing Serums and Oils – For deep protection and unparalleled radiance

Styling Products – Perfect hold without weighing down

Available only in our salons. Ask our experts for the best product for you.

The expert recommends: "I use MaxCare products in the salon when I have hair that needs a major treatment. If your hair breaks easily or feels rubbery after lots of lightening, this line is your medicine."

The secret? The overnight or pre-shampoo mask: once a week, apply the Maxcare reconstructive mask to damp hair and leave it on for 20 minutes under a warm towel before washing. The heat opens the scales and allows the keratin to penetrate deeper. The result will be plump hair, as if it just came straight from the salon.

Monacelli: ethical beauty and natural well-being

At MaxG Parrucchieri salons, we know that for many of our clients, aesthetic results are crucial to health and respect for the environment. That's why we chose Monacelli: Made in Italy excellence that combines professional performance and pure ingredients. Gold20 is the premium treatment that restores hair to its original state, deeply regenerating it and adding energy and shine.

If your priority is balance and gentleness, and you're looking for professional hair products formulated with select, certified active ingredients, Monacelli is a safe, quality choice.

The expert advises: "We often worry only about length, forgetting that healthy hair comes from a healthy scalp. I recommend the Monacelli line, especially during periods of high stress or change of season, when the scalp tends to become irritated or flaky." The secret? To achieve excellent results, you mustn't rush. When applying Monacelli shampoo or scalp treatment, massage your scalp for at least two minutes with circular movements: this not only activates microcirculation, but also allows the botanical active ingredients to truly penetrate. It's the perfect line for those seeking a detox from traditional chemicals and wanting to rediscover their hair's natural texture.

Naturica by RICA: the heart of the Mediterranean for the rebirth of your hair

Your hair deserves the purity of nature and the power of the volcano. Welcome to the world of Naturica, the line of professional hair treatments chosen by MaxG Parrucchieri for those who don't accept compromises between performance and ethics.

Born on the slopes of Mount Etna, RICA's Responsible Beauty philosophy transforms native Sicilian ingredients into beauty elixirs. The secret? The use of precious Volcanic Water, rich in fortified minerals, combined with pure botanical extracts such as prickly pear, grape, and black mulberry: natural treatments developed to offer a solution to the needs of every hair and scalp type.

The expert recommends:

"I use Naturica Moisturizing when my hair has lost its elasticity but I don't want to weigh it down with overly greasy butters. It's perfect for frequent use: it hydrates deeply but leaves hair light and voluminous."

Belief : the biotechnological evolution for skin and hair health

Brlief is the perfect answer for those looking for a dermo-compatible product capable of respecting the physiological pH of sensitive scalps while guaranteeing light, clean hair for a long time and easy to manage every day.

Why choose Belief

• Free-form yet effective formulas: many sulfate-free products don't lather and leave hair feeling unwashed. Belief has solved this problem with next-generation surfactants: gentle yet effective cleansing that leaves the scalp free to breathe and hair feeling revitalized.
• Trichological Focus (Scalp & Roots): While other lines focus on the aesthetics of the hair shaft, Belief focuses on the "ground." Ideal for rebalancing the skin's microbiome, soothing itching, or managing hair that gets dirty too quickly.
• Essential oil biotechnology: not just fragrances, but functional active ingredients. The expert use of essential oils in synergy with technological active ingredients stimulates microcirculation and strengthens the hair follicle without damaging it.

The expert advises: "I often recommend Belief to clients who wash their hair very frequently (gym, work, sports) and are worried about damaging it. It's the 'safe' line because it never overloads the hair." The secret? Activation. Belief products are highly concentrated and rich in essential oils. Don't put them on your hair right away! Emulsify the shampoo in your hands with a little water until it creates a soft cream, and only then apply it to your scalp. You'll feel a freshness and deep cleansing that you don't get with other 'gentle' products. It's the perfect compromise between gentleness and energy.